Introducing Clulane: interactive demos your buyers actually finish
Why we built an AI studio that turns a single screen capture into demos, onboarding tours, and docs — and where we're headed next.
Priya Nair
Co-founder & CEO
Product teams have a storytelling problem. The moment your product is interesting enough to demo, it's changing too fast to keep any demo current. Screenshots rot. Videos go stale. And the person who knew how to edit them just left.
We built Clulane to end that cycle. Capture your product once, and our AI writes the script, records the voiceover, adds interactive hotspots, and keeps everything in sync as your UI evolves.
What makes Clulane different
Most tools force a choice between polished video (great for marketing, impossible to keep fresh) and clickable tours (great for onboarding, tedious to build). Clulane treats them as the same source of truth.
- One capture, many formats — a marketing video, an in-app tour, and a help-center guide all generated from the same recording.
- AI that writes like your team — scripts match your brand voice, not a generic template.
- Self-healing demos — when your product changes, we re-capture only the affected steps.
The best demo is the one your buyer finishes. Everything we build optimizes for completion, not production value for its own sake.
Where we're headed
This launch is the foundation. Over the next few releases we're shipping branching demos, deeper CRM attribution, and real-time collaboration so your whole go-to-market team can build in one place.
If you tell stories about software for a living, start free today — we think you'll never go back.