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Our story

Every product deserves a story worth finishing

We started Clulane after watching brilliant products lose deals to confusing demos. So we built an AI studio that makes showing your product as easy as recording it.

What we believe

The principles that guide us

Clarity over cleverness

Great demos remove confusion. We obsess over the moment a viewer finally gets it.

Trust is the product

Fresh, honest demos build trust. Stale ones erode it. We automate freshness so you never have to choose.

Ship, learn, repeat

We move fast and let real usage — not opinions — decide what we build next.

AI with taste

Automation should feel handcrafted. Our AI matches your voice, not a generic template.

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Demos viewed monthly

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Avg. lift in demo conversion

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From capture to publish

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Average customer rating

The team

Builders, storytellers & product nerds

A small, senior team from Linear, Loom, Vercel, and Notion — obsessed with the craft of showing software.

PN

Priya Nair

Co-founder & CEO

MW

Marcus Webb

Co-founder & CTO

SA

Sofia Alvarez

Head of Design

DK

Daniel Kim

Head of Growth

We're hiring across engineering, design, and go-to-market.

Ship your first demo today

Your product deserves a demo this good

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